Our mission at Aveda

...is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Cruelty free.
No animal testing.

Products tested on people

Pioneer in post-consumer
recycled packaging

First beauty company using 100%
post-consumer recycled PET

With naturally derived ingredients

From plants, non-petroleum
minerals and water

Wind-powered manufacturer

All of our products are manufactured
with 100% wind power through renewable
energy credits and carbon offsets.

Pure-Fume™ aroma

Created with the art and science
of pure flower and plant essences